At the recent AltiumLive event, Barry Matties met with PCB sales expert Tara Dunn of Omni PCB to discuss selling strategies for selling PCBs in the North American market. The conversation also covers strategies for staying competitive through a generational shift in the ownership of PCB shops, and the importance of supply chain communication and building relationships.
Richard DePoto, business development manager at Uyemura, brings Pete Starkey up to speed with the success of the heavy gold deposition process they discussed last year. It has been seamlessly integrated into standard ENEPIG lines to give a choice of finishes, and how advances in electroless palladium have enabled the elimination of electroless nickel for high-speed signal integrity.
The barometer for the Taiwanese electronics industry is falling, signaling bad weather ahead. December shipments for PWB manufacturers in Taiwan was 49.1 billion Taiwan dollars ($1.596 billion), which is a 20.9% decline from the previous month and 19.1% decline from the same month last year.
There is an old and familiar adage that goes something like this: “If the only tool in your tool chest is a hammer, you tend to see every problem as a nail.” We all have a tendency to stick close to the familiar and use the tools we know to create solutions to problems confronting us; we’re only human.
Donald Monn, Midwest regional sales manager for Taiyo America, turns the tables on I-Connect007 Technical Editor Pete Starkey and quizzes him about his knowledge of Taiyo's new crack-resistant white solder mask for automotive, and the company's standard photoimageables re-formulated for laser direct imaging (LDI) that avoid the need for UL requalification.