Reading time ( words)
With topic of new equipment, the January 2018 issue of PCB007 Magazine has published and is now available for download.
First, to bring in the new year, we’ve made a few changes to our magazines. You may have noticed that our name has changed from The PCB Magazine to PCB007 Magazine. Not only did we update our magazine’s name, we refreshed the interior pages of the publication, as well. As an I-Connect007 publication, PCB007 Magazine fits nicely with our other publications, which also carry through with the naming convention starting this month: SMT007 Magazine and Design007 Magazine. We hope you enjoy the fresh new look.
As new equipment gets more sophisticated and costly, determining equipment needs has become far more complicated. Choosing wisely—and correctly anticipating your and the market’s needs—has never been more critical. Our experts are well equipped to give us their professional perspectives on just what to consider when evaluating new equipment.
Check it all out this month in PCB007 Magazine, now on the virtual newsstand and available for delivery in your e-mailbox each month by subscribing here.
You can also download the pdf version here for future reference.
Patty Goldman, I-Connect007
We’ve all heard the cliché: What goes around, comes around. I’ve always felt that was especially true in our industry, with the frequent job changes people make—much accelerated in recent years but always a factor, since I can remember.
This is a great book to help salespeople learn how to win over their customers and an even better book for helping companies, particularly their inside salespeople, to create customers for life. Creating a customer-focused company is all about knowing everything possible about your customers and the best way to find out everything about your customers is to ask them.
Steve Williams, The Right Approach Consulting LLC
Understanding your customers may seem like a no-brainer, but conversations with company leaders across various industries the past five years have demonstrated to me just how difficult this can be in practice.